Stoptober in a nutshell
Launched in 2012, Stoptober is the 28-day stop smoking challenge from Public Health England that encourages and supports smokers across England towards quitting for good. Stoptober is based on the insight that if you can stop smoking for 28-days, you are five times more likely to be able to stay quit for good. The campaign chunks down the quitting process, presents it as a more manageable 28 days and rallies people around a specific date to get started.
Stoptober launches in early September and encourages as many smokers as possible to prepare to quit from 1 October by signing up to the campaign and utilising the range of free resources and support available. Throughout October the campaign looks to continue to recruit smokers to take part, whilst also encouraging and supporting quitters through the 28-day smokefree journey.
The overarching marketing objective is to trigger significant numbers of quit attempts, by increasing motivation to quit and providing products to make this quitting easier.
Here are some STOPTOBER stories:
Katie - May Bunting wanted to stop smoking for her daughters, here's her story.